Sally Roesler
Sally Roesler defines entrepreneur, a tour de force and a one of a kind mover and shaker in the bead industry for the past 30 years. Her designs and talent have been featured by international brands and sought after by the bead world at large.
Graduating from the University of Texas with a BFA in costume design, Sally sharpened her skills at the Santa Fe Opera before working with Broadway’s elite costume houses in New York city. It was the exposure to New York’s diverse culture and the stitching of exotic beads on costumes that peaked Sally’s interest to discovered their origins. It was the genesis of a two year trip around the world that would take her to over eighteen countries and finally land her on Martha’s Vineyard where The Bead Goes On was established in 1989.
A successful wholesale bead and jewelry company was not enough to satisfy her entrepreneurial spirit, there was something more challenging on Sally’s horizon, a one of a kind activity based bead store. Beadniks soon became the premier destination bead store for aficionados from around the United States. After 17 successful years operating Beadniks and her annual treks to Asia in search of exotic finds, Sally would turn Beadniks into a national franchise.
Sally has since returned to Bangkok to study gemology, befriend the artisans of Kathmandu, explore the night markets of Chiang Mai, walk the shops of Kuta Beach all of which manifest in her designs. Collection, color, culture, and a keen eye for the exotic has become Sally’s calling card, or should we say her passport.
Sally resides in Virginia Beach, VA with her husband Craig Sexton, their five cats and Petey the opossum.